Online | Print & Online | Live | Customized Market Research
Online
Customized webinars or webinar series are live or pre-recorded, open access, 1-hour, CE accredited education activities that are endured on the Association for Diagnostics & Laboratory Medicine (ADLM) website for one year.
ADD-ON: Clinical Chemistry or JALM Journal Article: Provide open access to a journal article for webinar registrants.
Reach 500+
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- 12-week planning timeline from LOA signature to live Webinar
- $10,000 Sponsor- Led
Sponsor develops content & recruits faculty
Sponsor receives video content after 1 year
- Sales leads – opt-in contact information
- 4 sponsor-developed multiple-choice registration survey questions.
- Quarterly Outcomes reports
- Promotion includes: ADLM Website, dedicated broadcast email, listing in ADLM Education update e-newsletter
- Logo recognition on website and in all promotional materials
- 20% discount on one-time list rental of ADLM customer via Statlistics (minimum purchase 5,000 names)
- Earn 2x points per $2,500towards booth placement at the ADLM Clinical Lab Expo
- Provide open access to a Clinical Chemistry journal article for all webinar registrants (additional fee)
NEW! Online Educational Course $30,000
Provide input and guidance to customize and present a 3–4-hour ACCENT accredited online course developed by topic experts in the field. Course takes place live and becomes available for 1 year on ADLM’s learning platform.
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- Sales leads – opt-in contact information
- As a customized educational activity, the faculty and presentation content will be selected and developed by ADLM with input and guidance from the sponsor
- Opportunity to provide:
Multimedia presentation
Knowledge assessments questions
Additional readings, tools, and other resources
- Logo recognition in all promotional materials
- 20% discount on one-time rental of ADLM customer email addresses via Statlistics (minimum purchase is 5,000 names)
- Earn 2x points per $2,500 spent towards booth placement at the ADLM Clinical Lab Expo
Sponsor our newly launched ADLM monthly podcast series: Laborastories. Sponsors provide faculty, host, and content centered around the impact of patient health. Each podcast will feature an intro mentioning the sponsor and may include a commercial message at the end of the episode. Be part of the exciting new venture as the listenership grows daily.
Sponsor Requirements
- Podcast must be presented in interview format.
- Podcast may be commercial in nature but must include a focus on the impact on patient health.
- Podcast will be 20 minutes or less.
- Sponsor provides the faculty/host/interviewer.
- Required Intro: “This ADLM Laborastories Podcast is brought to you by X company name. This is a paid advertisement for Laborastories listeners. The views expressed do not necessarily represent ADLM’s views, and their inclusion in this podcast is not an endorsement by Laborastories or ADLM.”
- 1-minute commercial message may be included at the end.
- Podcast will be recorded using Human Factor, podcast creating and publishing services, through ADLM.
- High-quality microphones are highly recommended for recording.
Sponsor Receives
- Podcast will include “brought to you by” with sponsor logo on the promotional header and sponsor company name in the verbal introduction.
- 1-minute commercial message may be included at the end.
- Sponsor may post podcast on their own channel.
- Sponsor may include links to guidelines or other supporting information on ADLM’s website, below the podcast listing.
- Listed on myadlm.org, Spotify, and Apple podcasts (indefinitely)
- Broadcast email to ADLM’s customer database of 74,000+ on the publish date
- Post & Boost on social media (Facebook and LinkedIN) on the publish date
NEW! New Member Welcome Kit $5,000
New in 2023, ADLM is offering a unique sponsorship opportunity to reach its newest members. ADLM sends all new members an electronic ADLM New Member Welcome Kit. As a corporate sponsor, you would have year-round visibility within the ADLM New Member Welcome Kit to reach this new audience. With over 90% of our new members having buying power, this is a great chance to get your brand in front of a highly influential demographic within ADLM’s membership.
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- Potential to reach an average of 1400+ new members
- ADLM’s biggest opportunity to reach new members is around the Annual Scientific Meeting & Clinical Lab Expo taking place each July.
- 91% of new members identify themselves as having the buying power or participate in the buying process.
- 48% of new members identify themselves as management or executive level within their companies and have the potential to influence buying power or decision making.
- Open rate of new member welcome kit: 29%
- Click-through rate of new member welcome kit: 15%
Sponsor Receives
- Brand recognition within each new member welcome kit that is electronically distributed for one year.
- Opportunity to amend branding close to and around ADLM’s Annual Scientific Meeting and Lab Expo taking place in July 2023.
- Logo recognition on website and in all promotional materials
- 20% discount on one-time list rental of ADLM customer via Statlistics (minimum purchase 5,000 names)
- Earn 2x points per $2,500 towards booth placement at the ADLM Clinical Lab Expo
Print & Online
NEW! Scientific White Paper or Guideline $65,000 or $140,000
Sponsor will work with ADLM expert program faculty to provide input and guidance to customize a Scientific White Paper or Guideline. All content will be unbiased, educational, and not promotional in nature. ADLM will design, print, and distribute.
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- White paper is a 6-month process, Guidance document is an 18-month process
- Sponsor may suggest subject matter experts, ADLM will make final expert selections.
- ADLM will collaborate with sponsor, providing updates and gathering feedback/input on the content as it is developed. ADLM will be responsible for final development of final content with faculty. Sponsor will provide final content review for scientific accuracy.
- Content will be unbiased, educational in nature, and not promotional.
- ADLM will provide design, printing, and distribution. Sponsor may also promote/distribute.
- Logo recognition on printed/digital piece, and in all promotional materials
- 20% discount on one-time rental of ADLM customer email addresses via Statlistics (minimum purchase is 5,000 names)
- Earn 2x points per $2,500 spent towards booth placement at the ADLM Clinical Lab Expo
View a sample white paper
CLN Supplement $15,000/ 4-page $25,000/ 8-page
Choose your topic, and partner with ADLM to develop a customized, stand-alone supplement, polybagged with CLN, ADLM’s monthly news magazine. This includes a digital push for participants to access the content online and can provide sponsors with opt-in lead generation.
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ADLM-led: CLN’s Editor will gather your content ideas and will work with expert copywriters to independently develop a supplement. Sponsor may review content for scientific accuracy.
Sponsor-led: Sponsor may provide scientific content/white paper – ADLM can provide CE-accreditation, however CE-accreditation is not required. (Please note: for CE-accreditation, the article author may not be an employee of the sponsoring company. Author must complete a disclosure form prior to writing the article).
- Digital version can be open-access or required registration for opt-in contact information
- Sponsor receives files post-publication for distribution.
- Sponsor receives logo recognition on front cover, and a full-page ad on the back cover.
View a sample CLN Supplement
CLN Focus Section $25,000
Published quarterly, for 1-year, this section is written as a customized, 4-page spread within the magazine on an overarching topic. This includes a digital push for participants to access the content online and can provide sponsors with opt-in lead generation.
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ADLM-led: CLN’s Editor will gather your content ideas and content is developed in collaboration with ADLM lab medicine experts and key opinion leaders, who work with ADLM editorial staff to generate. Sponsor may review content for scientific accuracy.
Sponsor-led: Sponsor may provide scientific content – ADLM will CE-accredit.
Sponsor receives logo recognition.
Live
ADLM Educational Symposia (ADLM Annual Meeting) $60,000
Work with ADLM’s education experts to create a high quality, live, 1.5-hour CE-accredited educational event to take place at ADLM’s Annual Meeting, including live-streaming on the Digital Pass Platform.
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- Symposium to take place in the morning or evening, outside of the meeting education hours at a host hotel.
- Symposium to be endured on the Digital Pass Platform as an on-demand symposium for one (1) month following the Annual Meeting and as an on-demand webinar through July of the following year.
- Symposium will be based on a program of 2 faculty, 1 moderator, and live attendance of 100/200 online learners
ADLM Provides:
- Program, Faculty, Logistics Management, Registration Management, Content Development, ACCENT Accreditation, Evaluation & Outcomes Reporting, Marketing/Promotion
Sponsor Receives:
- Logo recognition in all promotional materials
- 20% discount on one-time rental of ADLM customer email addresses via Statlistics (minimum purchase is 5,000 names)
- Earn 2x points per $2,500 spent towards booth placement at the ADLM Clinical Lab Expo
Live Educational Conference: Regional or International $85,000
Work with ADLM’s education experts to create a high quality, live, 1.5-to-2-day conference in your topical area, geared towards your target audience, either regionally within the US, or internationally.
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- Symposium will be based on a program of 15 faculty, 1 moderator, and live attendance of 125
- Conference includes plenaries, main sessions, interactive breakout sessions for small group discussions, poster sessions and networking opportunities.
ADLM Provides:
- Program, Faculty, Logistics Management, Registration Management, Content Development, ACCENT Accreditation, Evaluation & Outcomes Reporting, Marketing/Promotion
Sponsor Receives:
- Logo recognition in all promotional materials
- 20% discount on one-time rental of ADLM customer email addresses via Statlistics (minimum purchase is 5,000 names)
- Earn 2x points per $2,500 spent towards booth placement at the ADLM Clinical Lab Expo
Customized Market Research
ADLM Customer Survey $10,000
Sent to 74,000+ ADLM customers, sponsor develops/hosts the survey with ADLM’s final review & approval. Survey will be emailed by ADLM twice to full customer database. Surveys are scheduled monthly on a first-come, first-served basis.
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- Each survey send will take place at least one week apart
- For an additional fee, ADLM will manage distribution of sponsor - provided survey incentives
- ADLM recommends that a survey take no longer than five minutes or less to complete.
- Logo recognition in all promotional materials
- 20% discount on one-time rental of ADLM customer email addresses via Statlistics (minimum purchase is 5,000 names)
- Earn 2x points per $2,500 spent towards booth placement at the ADLM Clinical Lab Expo
NEW! ADLM Recruitment - Focus Group or Scientific Advisory Board $10,000
Utilizing ADLM’s extensive membership database, ADLM will recruit a group of members to participate in a one-time Focus Group, or a longer-term Scientific Advisory Board on the topic(s) of their choosing. Sponsor provides target profile recruitment information and develops/hosts the event.
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- Logo recognition in all promotional materials
- 20% discount on one-time rental of ADLM customer email addresses via Statlistics (minimum purchase is 5,000 names)
- Earn 2x points per $2,500 spent towards booth placement at the ADLM Clinical Lab Expo
- $10,000 sponsorship: ADLM sends invitations out to a targeted list of professionals twice on behalf of sponsor. Sponsor works directly with participants to confirm/schedule.