AACC uses Cookies to ensure the best website experience. Continuing without changing Cookie settings assumes you consent to our use of cookies on this device. You can change these settings at any time, but that may impair functionality on our websites. Review our cookie and privacy policy


Business Storytelling For Dummies

Business Storytelling for Dummies
  • Copyright:2014
  • ISBN:9781118661215
  • Pages:384

Rating: Member Average


Use storytelling to influence people and move them to action. . .

Need to get your point across? Get staff on board with change? Foster collaboration? Increase sales? Strengthen employee engagement? Build customer loyalty? Drive innovation and creativity? Capture best practices? Align people around a goal? Grow your business? Business Storytelling For Dummies can help you do this?and more.


  • Expert advice with real-world examples

  • Proven case studies, tips, and templates

  • How to get results by capturing, crafting, telling stories, and more