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Experts estimate that even though celiac disease affects 1 in 133 people in the U.S., only about 1 in 4,700 are being diagnosed with the disorder. Celebrities who have talked about their diagnoses are raising consumer awareness of the symptoms of celiac disease, and as more gluten-free options appear on the shelves of grocery stores and on restaurant menus, Americans are beginning to understand the relationship between gluten intolerance and celiac disease. This greater awareness and familiarity with the disorder is leading to more testing, meaning that labs must stay abreast of the most recent advances in testing and diagnosis.